As the name suggests, the Elite athletes on the Sporting Champions scheme are the crème-de-la-crème of their respective sports and disciplines. Not only will they have conquered their chosen sport, winning medals and titles at major events such as the Olympics, Paralympics and World Championships, but they are more than likely to have transcended their sport, too. They could well be on their way to becoming media personalities in their own right and even receiving honours from the King!
We’ve welcomed seven athletes as part of our Elite scheme, including Olympic medallists, twin sisters Jennifer and Jessica Gadirova, Paralympic swimming champion, Maisie Summers-Newton, as well as fellow Paralympic Champions Lauren Steadman and Kadeena Cox. The scheme also boasts Olympic bronze medal-winning taekwondo athlete Lutalo Muhammad and Team GB Olympic sprinter Richard Kilty. All these athletes will use their respective skills and experience to guide our younger sporting champions and help them achieve their potential.